It's no secret that tracking your analytics is vital to transforming your company into a market leader. In today's technology-centered world, analytics helps us pinpoint where our traffic is coming from to put more effort into campaigns that have proved successful. Recently, the concept of augmented analytics has come to the forefront, in what Gartner calls "the future of data analytics."
Topics: Natural Language Processing, Machine Learning, Data Science, Augmented Analytics
Do Chatbots Provide Real Business Value or Increased Customer Frustration?
Chatbots are polarizing. On the one hand, are the skeptics, afraid of anything not human. They become genuinely upset when visiting a website they are interrupted by a single message - “Hi, How can we help you today?”
On the other hand, you have fervent supporters who want to skip the theatrics and ask pointed questions directly to the source. Chatbots earn the ire or the adoring love of everyone - and it’s rarely an in-between opinion.
So what is the problem? What is the place of the chatbot today? Are they just a necessary though frustrating stepping stone to something much better or are they a pivotal part of adding real business value?
Topics: AI, Artificial Intelligence, Customer Experience, Digital Transformation, Natural Language Processing
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