Our Customer Data Cleansing and Deduplication service provides a comprehensive, systematic approach to managing, cleansing, enriching and de-duplicating customer data.
We analyze how an airline acquires customers and prospects, we understand and model customer data lifecycle, and we apply industry-standard tools at various channels and centrally.
Achieve some of the industry’s best de-duplication rates
Consolidate prospects, customers and loyalty members vs. decisions based on gut-feel or anecdotal evidence.
Provide a solid, accurate data foundation for operations across channels.
Accurately roll up all activities for a given prospect/customer under a single master record.
Power real-time, “moment-of-truth” customer experiences with confidence.
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