Overwhelmingly, Executives report the driving need for DevOps and adoption of automation and orchestration frameworks is driven by scalability needs and reduction of OpEx. However, Execs often think that it’s the frameworks or tools themselves that bring the value. Without knowledge and expertise, the tools fall short - the true value of DevOps is not realized.

The Rythmos Blog

Do Chatbots Provide Real Business Value or Increased Customer Frustration?

Posted by Rythmos on Jul 19, 2019 11:00:00 AM

Chatbots are polarizing. On the one hand, are the skeptics, afraid of anything not human. They become genuinely upset when visiting a website they are interrupted by a single message - “Hi, How can we help you today?”

On the other hand, you have fervent supporters who want to skip the theatrics and ask pointed questions directly to the source. Chatbots earn the ire or the adoring love of everyone - and it’s rarely an in-between opinion.

So what is the problem? What is the place of the chatbot today? Are they just a necessary though frustrating stepping stone to something much better or are they a pivotal part of adding real business value? 

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Topics: AI, Artificial Intelligence, Customer Experience, Digital Transformation, Natural Language Processing

API Economy a Stop Along the Path of Transformation

Posted by Rythmos on Jun 19, 2019 5:00:00 PM

Digital services are seemingly always evolving in often productive and intriguing ways. One of these latest rearrangements comes in the form of the API economy? So what is it? Is it little more than a glorified word for a connected network, or is there a whole lot more to this potentially-game-changing shift in the digital organization?

What is the API Economy?

API economy is the word for how digital services handle and organize their Application Programming Interfaces (API). The term "economy" delivers on the idea that these various APIs are communicating, organized, and connected in an infinite number of ways.

One great example is in updating. If one API is updated, how are the others affected? Is the communication altered or worsened in some way? The data extracted from one software or interface platform should be passed to the next seamlessly and without any change. This is the essence of the API economy. The API economy is the connective tissue drawing data from one source to the next, without interruption.

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Topics: Integration, Digital Transformation, API Economy, Real-Time

Digital Experience Platforms Engage Today's Modern Customer

Posted by Rythmos on Apr 19, 2019 3:10:00 AM

What is Digital Experience?

It is a question many tech enthusiasts have pondered for years, and it now seems like that term has a clear “face.” A digital experience platform, or DXP, is the next logical step in integrating new digital solutions to a modern audience. In the early days of the web, the digital experience could be clearly defined. Now, it is far murkier. It can encompass content management software, digital marketing, third-party portals, and so much more.

Interestingly, Gartner released their first ever quadrant report for the digital experience, breaking down what it means, the evolution of the term, and it is impacting modern commerce (1).

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Topics: CRM, Business Intelligence, CX, Loyalty Program, Customer Engagement, Customer Experience

A Few Things to Know about Omnichannel Customer Experience

Posted by Rythmos on Apr 8, 2019 3:00:00 AM

E-commerce brands of all shapes and sizes are revolutionizing the marketplace by implementing comprehensive and innovative omnichannel strategies. Moreover, their customers are feeling the shift.

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Topics: 360-Degree Customer View, Customer Engagement, Omnichannel, Customer Experience

Notes on Node.js and Scalable Web Applications

Posted by Rythmos on Mar 20, 2019 3:00:00 AM

Node.js is the definitive answer to the “JavaScript everywhere” new high standard. For anyone requiring the implementation of JavaScript with versatility and flexibility, Node.js is one of the leading solutions.

As a quick introduction, Node.js is a practical solution for executing JavaScript code outside of a browser. It is an open-source, cross-platform, server-side scripting resource with a basis in C, C ++, and, obviously, JavaScript.

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Topics: javascript, Real-time Web, Node.js

ReactorCX a Real-Time Loyalty Platform is Ready to Roll

Posted by Rythmos on Mar 1, 2019 5:31:00 PM

Teams at Loyalty Methods and Rythmos have been working on ReactorCX, a real-time, cloud-based, multi-channel customer engagement and loyalty platform. Built on a scalable big data technology stack, it leverages an adaptive integration layer to enable quick and easy multi-channel solutions that integrate well within any infrastructure.

The new platform has been in the works for the past few years and has seen an increase in development with the addition of many new features including onboard analytics and upgrades to its discounting engine.

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Topics: Customer Loyalty, CX, Loyalty Reward Engine, Customer Engagement

Data as a Service the Latest "as-a-service" Offering

Posted by Rythmos on Feb 15, 2019 8:00:00 AM

The as-a-service, or “aaS industry,” is in a technological Renaissance. More and more companies require cloud-based services in some capacity or another, encouraging more and more aaS providers to offer more accomplished and substantial services.

In the field of possible directions to go, few are more productive than data-as-a-service, or DaaS. As a relatively new model, DaaS has opened new possibilities in security, data organization, and storage.

So what is DaaS, how is it changing the digital landscape, and where is it going? We look at the complexities of this new industry-within-an-industry.

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Topics: Big Data, fast data, actionable data, data integration, Data as a Service, Business Intelligence

Internet of Everything Connecting More than Just Objects and Things

Posted by Rythmos on Jan 25, 2019 12:00:00 AM

 

What is the Internet of Everything and how is it affecting us?

The Internet of Everything, often shortened to IoE, has been a game-changing trend for a few years now. Anyone in technology has come across the term, has either been entirely captivated by what it means or indifferent to its obtuseness and how it impacts people.

So What is the Internet of Everything?

To first understand this term, we have to understand where (and what) it derives from. The Internet of Everything is often misunderstood as the Internet of Things, or IoT. The latter defines connectivity between objects, allowing them to exchange data as needed. The concept has been applied to smart homes, home appliances and, of course, mobile phones.

The Internet of Everything, IoE, brings that basic concept to a whole new level. IoE connects more than objects, bridging new gaps and forging new connected relationships.

The term originated global networking giant, Cisco. Their original definition labeled IoE as bringing together people, process, data, and things to make networked connections more relevant and valuable than ever before-turning information into actions that create new capabilities, richer experiences, and unprecedented economic opportunity for businesses, individuals, and countries.” (1).

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Topics: IoE, Internet of Everything

Artificial Intelligence Trends to Watch in 2019

Posted by Rythmos on Jan 16, 2019 5:30:00 AM

Robot delivery. Automated vehicles. 2018 was a fascinating and often bizarre year for artificial intelligence.

However, what is happening for this year? End-of-year tech reports, as well as analysis from consumer and special interest groups, pinpoint a few things that have worked for the year- and others that haven’t.

Companies small and large are even beginning to utilize these tactics to reach more customers and expand their scope.

We have reviewed a variety of trends and found at least four that seem to be taking hold for 2019.

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Topics: AI, Artificial Intelligence, 2019 Trends

A Salesforce Marketing Cloud Primer

Posted by Rythmos on Nov 21, 2018 3:00:00 PM

Detailed knowledge of your customers should always drive your marketing actions.

Yet, many businesses are unnecessarily struggling to assume what their customers want, predict their behaviors and next movements, and commit to untested guesswork.

That’s where Salesforce Marketing Cloud proves to be invaluable - a substantial step forward in managing and understanding your customers across every marketing channel.

Salesforce Marketing Cloud

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Topics: 360-Degree Customer View, Salesforce Best Practices, salesforce, Customer Loyalty, CRM, Salesforce Marketing Cloud