Cloud computing was more of a pariah in its early days than the digital transformation enabler that it is today. The idea of taking all of your company's digital information, everything, and launching it into the cloud hoping that everything would work out okay, seemed quite risky to many companies.
The negative PR image wasn’t entirely unjustified either. With puzzling, high-profile data leaks, notable system outages, and a dirge of competing providers many with less-than-stellar track record and image in their own right, cloud platforms had a lot more going against them.