What is Digital Experience?
It is a question many tech enthusiasts have pondered for years, and it now seems like that term has a clear “face.” A digital experience platform, or DXP, is the next logical step in integrating new digital solutions to a modern audience. In the early days of the web, the digital experience could be clearly defined. Now, it is far murkier. It can encompass content management software, digital marketing, third-party portals, and so much more.
Interestingly, Gartner released their first ever quadrant report for the digital experience, breaking down what it means, the evolution of the term, and it is impacting modern commerce (1).
What is Digital Experience?
E-commerce brands of all shapes and sizes are revolutionizing the marketplace by implementing comprehensive and innovative omnichannel strategies. Moreover, their customers are feeling the shift.
Teams at Loyalty Methods and Rythmos have been working on ReactorCX, a real-time, cloud-based, multi-channel customer engagement and loyalty platform. Built on a scalable big data technology stack, it leverages an adaptive integration layer to enable quick and easy multi-channel solutions that integrate well within any infrastructure.
The new platform has been in the works for the past few years and has seen an increase in development with the addition of many new features including onboard analytics and upgrades to its discounting engine.
The as-a-service, or “aaS industry,” is in a technological Renaissance. More and more companies require cloud-based services in some capacity or another, encouraging more and more aaS providers to offer more accomplished and substantial services.
In the field of possible directions to go, few are more productive than data-as-a-service, or DaaS. As a relatively new model, DaaS has opened new possibilities in security, data organization, and storage.
So what is DaaS, how is it changing the digital landscape, and where is it going? We look at the complexities of this new industry-within-an-industry.
What is the Internet of Everything and how is it affecting us?
The Internet of Everything, often shortened to IoE, has been a game-changing trend for a few years now. Anyone in technology has come across the term, has either been entirely captivated by what it means or indifferent to its obtuseness and how it impacts people.
So What is the Internet of Everything?
To first understand this term, we have to understand where (and what) it derives from. The Internet of Everything is often misunderstood as the Internet of Things, or IoT. The latter defines connectivity between objects, allowing them to exchange data as needed. The concept has been applied to smart homes, home appliances and, of course, mobile phones.
The Internet of Everything, IoE, brings that basic concept to a whole new level. IoE connects more than objects, bridging new gaps and forging new connected relationships.
The term originated global networking giant, Cisco. Their original definition labeled IoE as bringing together people, process, data, and things to make networked connections more relevant and valuable than ever before-turning information into actions that create new capabilities, richer experiences, and unprecedented economic opportunity for businesses, individuals, and countries.” (1).
Robot delivery. Automated vehicles. 2018 was a fascinating and often bizarre year for artificial intelligence.
However, what is happening for this year? End-of-year tech reports, as well as analysis from consumer and special interest groups, pinpoint a few things that have worked for the year- and others that haven’t.
Companies small and large are even beginning to utilize these tactics to reach more customers and expand their scope.
We have reviewed a variety of trends and found at least four that seem to be taking hold for 2019.
Detailed knowledge of your customers should always drive your marketing actions.
Yet, many businesses are unnecessarily struggling to assume what their customers want, predict their behaviors and next movements, and commit to untested guesswork.
That’s where Salesforce Marketing Cloud proves to be invaluable - a substantial step forward in managing and understanding your customers across every marketing channel.
Salesforce Marketing Cloud
As one of the top CRM solutions on the market, Salesforce allows businesses to sell faster and smarter than ever with a host of streamlining, integration and consolidation features.
Salesforce is frequently integrated for the purpose of solving major problems, such as improving the speed of a company's sales processes, automating manual data-entry functions, enhancing marketing communications and much more.
Business intelligence tools give your business the useful and valuable information it needs to maximize strategic decisions. Technology has only become more important for industry leaders who rely on tools and resources to stay ahead of their competition and improve the company's overall performance.