Overwhelmingly, Executives report the driving need for DevOps and adoption of automation and orchestration frameworks is driven by scalability needs and reduction of OpEx. However, Execs often think that it’s the frameworks or tools themselves that bring the value. Without knowledge and expertise, the tools fall short - the true value of DevOps is not realized.

The Rythmos Blog

Digital Experience Platforms Engage Today's Modern Customer

Posted by Rythmos on Apr 19, 2019 3:10:00 AM

What is Digital Experience?

It is a question many tech enthusiasts have pondered for years, and it now seems like that term has a clear “face.” A digital experience platform, or DXP, is the next logical step in integrating new digital solutions to a modern audience. In the early days of the web, the digital experience could be clearly defined. Now, it is far murkier. It can encompass content management software, digital marketing, third-party portals, and so much more.

Interestingly, Gartner released their first ever quadrant report for the digital experience, breaking down what it means, the evolution of the term, and it is impacting modern commerce (1).

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Topics: CRM, Business Intelligence, CX, Loyalty Program, Customer Engagement, Customer Experience

A Salesforce Marketing Cloud Primer

Posted by Rythmos on Nov 21, 2018 3:00:00 PM

Detailed knowledge of your customers should always drive your marketing actions.

Yet, many businesses are unnecessarily struggling to assume what their customers want, predict their behaviors and next movements, and commit to untested guesswork.

That’s where Salesforce Marketing Cloud proves to be invaluable - a substantial step forward in managing and understanding your customers across every marketing channel.

Salesforce Marketing Cloud

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Topics: 360-Degree Customer View, Salesforce Best Practices, salesforce, Customer Loyalty, CRM, Salesforce Marketing Cloud

Salesforce Integration and Best Practices

Posted by Rythmos on Nov 5, 2018 6:00:00 AM

As one of the top CRM solutions on the market, Salesforce allows businesses to sell faster and smarter than ever with a host of streamlining, integration and consolidation features.

Salesforce is frequently integrated for the purpose of solving major problems, such as improving the speed of a company's sales processes, automating manual data-entry functions, enhancing marketing communications and much more.

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Topics: Integration, data integration, 360-Degree Customer View, Salesforce Best Practices, salesforce, Customer Loyalty, CRM