What is Digital Experience?
It is a question many tech enthusiasts have pondered for years, and it now seems like that term has a clear “face.” A digital experience platform, or DXP, is the next logical step in integrating new digital solutions to a modern audience. In the early days of the web, the digital experience could be clearly defined. Now, it is far murkier. It can encompass content management software, digital marketing, third-party portals, and so much more.
Interestingly, Gartner released their first ever quadrant report for the digital experience, breaking down what it means, the evolution of the term, and it is impacting modern commerce (1).
Digital Experience Platforms Engage Today's Modern Customer
Topics: CRM, Business Intelligence, CX, Loyalty Program, Customer Engagement, Customer Experience
Detailed knowledge of your customers should always drive your marketing actions.
Yet, many businesses are unnecessarily struggling to assume what their customers want, predict their behaviors and next movements, and commit to untested guesswork.
That’s where Salesforce Marketing Cloud proves to be invaluable - a substantial step forward in managing and understanding your customers across every marketing channel.
Salesforce Marketing Cloud
Topics: 360-Degree Customer View, Salesforce Best Practices, salesforce, Customer Loyalty, CRM, Salesforce Marketing Cloud
As one of the top CRM solutions on the market, Salesforce allows businesses to sell faster and smarter than ever with a host of streamlining, integration and consolidation features.
Salesforce is frequently integrated for the purpose of solving major problems, such as improving the speed of a company's sales processes, automating manual data-entry functions, enhancing marketing communications and much more.
Topics: Integration, data integration, 360-Degree Customer View, Salesforce Best Practices, salesforce, Customer Loyalty, CRM
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