What is Digital Experience?
It is a question many tech enthusiasts have pondered for years, and it now seems like that term has a clear “face.” A digital experience platform, or DXP, is the next logical step in integrating new digital solutions to a modern audience. In the early days of the web, the digital experience could be clearly defined. Now, it is far murkier. It can encompass content management software, digital marketing, third-party portals, and so much more.
Interestingly, Gartner released their first ever quadrant report for the digital experience, breaking down what it means, the evolution of the term, and it is impacting modern commerce (1).
Digital Experience Platforms Engage Today's Modern Customer
Topics: CRM, Business Intelligence, CX, Loyalty Program, Customer Engagement, Customer Experience
The as-a-service, or “aaS industry,” is in a technological Renaissance. More and more companies require cloud-based services in some capacity or another, encouraging more and more aaS providers to offer more accomplished and substantial services.
In the field of possible directions to go, few are more productive than data-as-a-service, or DaaS. As a relatively new model, DaaS has opened new possibilities in security, data organization, and storage.
So what is DaaS, how is it changing the digital landscape, and where is it going? We look at the complexities of this new industry-within-an-industry.
Topics: Big Data, fast data, actionable data, data integration, Data as a Service, Business Intelligence
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